Hello 👋 I'm ALLEN
I'm a B2B Marketer with a Focus on Growth 📈 & Conversions ✅
For as long as I can remember, I have always been obsessed with digital communication. From the first time I logged on to the Internet using an AOL floppy disk and dial-up modem to publishing my first blog on Blogger.com to creating my own vanity website (😉 see what I did there), connecting with people online to tell a story is sort of my thing.
It wasn't until WEB 2.0 (Google, Facebook, Twitter, LinkedIn, WordPress) when I recognized the real opportunity to leverage these new channels for business development and revenue generation. What was once a hobby became a career and I consider myself lucky to be in the right place at the right time.
As advancements in technology "leveled up" what's possible in marketing, I fully immersed myself in the new landscape. After teaching myself how to launch a WordPress website (the original no-code solution), I was able to convince my boss that the future of lead generation was digital and not through traditional cold sales outreach. "We need to create demand for the service so they want to come to us," Allen declared as he coined the term Demand Generation 😂.
After giving me a shot (the risk was little to nothing), I stood up a blog for $10, cranked out search optimized articles, asked for backlinks, got ranked on Page 1, and watched the form fill-outs dominate my inbox. My theories were validated and I made my boss look good. I knew I was on to something ...
As more and more people caught on, cutting through the clutter became really difficult. Only the truly savviest of marketers would prevail.
When the Growth Marketing movement gained momentum, it became evident that the future of marketing would never be the same. Excelling in marketing now meant you had to not only be creative and a good copywriter, but you needed to understand how to digest analytics to make strategic decisions and iterate on experiments to find the channel(s) that worked. It was like going from Single-A ball to the Big Leagues (pardon the baseball metaphor).
For the first time, marketers were in the driver's seat and were no longer considered a cost center or my favorite— a necessary evil. We went from making things pretty to hearing CEOs say yippie!! (😩 arrrgh - couldn't think of anything to rhyme with pretty).
Marketers now have the tools and tactics to drive growth, while demonstrating their success to the C-Suite in a clear and transparent fashion. Gone are the antiquated the days of John Wanamaker who proclaimed, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
With crypto, NFTs, and metaverse all on the horizon the future of marketing is going to be a fun ride. We are living in exciting times, indeed. With a myriad of tools at our disposal, any company can create a global media brand that drives awareness, engagement, affinity, and ultimately revenue.
Building a competent team and finding the right pieces to execute on a growth playbook is the hard part ... unless you find that person who has done it before.
For as long as I can remember, I have always been obsessed with digital communication. From the first time I logged on to the Internet using an AOL floppy disk and dial-up modem to publishing my first blog on Blogger.com to creating my own vanity website (😉 see what I did there), connecting with people online to tell a story is sort of my thing.
It wasn't until WEB 2.0 (Google, Facebook, Twitter, LinkedIn, WordPress) when I recognized the real opportunity to leverage these new channels for business development and revenue generation. What was once a hobby became a career and I consider myself lucky to be in the right place at the right time.
As advancements in technology "leveled up" what's possible in marketing, I fully immersed myself in the new landscape. After teaching myself how to launch a WordPress website (the original no-code solution), I was able to convince my boss that the future of lead generation was digital and not through traditional cold sales outreach. "We need to create demand for the service so they want to come to us," Allen declared as he coined the term Demand Generation 😂.
After giving me a shot (the risk was little to nothing), I stood up a blog for $10, cranked out search optimized articles, asked for backlinks, got ranked on Page 1, and watched the form fill-outs dominate my inbox. My theories were validated and I made my boss look good. I knew I was on to something ...
As more and more people caught on, cutting through the clutter became really difficult. Only the truly savviest of marketers would prevail.
When the Growth Marketing movement gained momentum, it became evident that the future of marketing would never be the same. Excelling in marketing now meant you had to not only be creative and a good copywriter, but you needed to understand how to digest analytics to make strategic decisions and iterate on experiments to find the channel(s) that worked. It was like going from Single-A ball to the Big Leagues (pardon the baseball metaphor).
For the first time, marketers were in the driver's seat and were no longer considered a cost center or my favorite— a necessary evil. We went from making things pretty to hearing CEOs say yippie!! (😩 arrrgh - couldn't think of anything to rhyme with pretty).
Marketers now have the tools and tactics to drive growth, while demonstrating their success to the C-Suite in a clear and transparent fashion. Gone are the antiquated the days of John Wanamaker who proclaimed, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
With crypto, NFTs, and metaverse all on the horizon the future of marketing is going to be a fun ride. We are living in exciting times, indeed. With a myriad of tools at our disposal, any company can create a global media brand that drives awareness, engagement, affinity, and ultimately revenue.
Building a competent team and finding the right pieces to execute on a growth playbook is the hard part ... unless you find that person who has done it before.
